BACHELOR OF MARKETING AND CHRISTIAN ETHICS
PRESENTATION
The Bachelor’s Degree in Marketing and Christian Ethics trains professionals to act strategically in the market, combining innovation, communication and Christian values. The course offers a solid background in digital marketing, brand management and entrepreneurship, with a focus on ethics, social responsibility and positive impact. Prepares leaders to develop sustainable businesses, aligned with principles of transparency and fairness
TITLE AWARDED TO THE GRADUATE:
Bachelor of Arts in Marketing and Christian Ethics
OBJECTIVES:
The Bachelor’s degree in Marketing and Christian Ethics aims to equip students with essential marketing knowledge and skills while fostering a strong understanding of ethical principles rooted in Christian values. This interdisciplinary program prepares graduates to navigate the dynamic world of marketing with integrity, promoting ethical decision-making and responsible leadership in their professional and personal lives.
WHO THE COURSES IS FOR:
- Religious leaders and professionals skills in marketing.;
- Academics and Researchers;
- Educators and Teachers;
- Aspiring leaders;
- Organizations that prioritize ethical and moral approaches to their business practices.
ESTIMATED DURATION OF 48 MONTHS. BEING:
- Stage 1 – course subjects;
- Stage 2 – for the preparation of the final work by direct guidance;
The examining board takes place after the completion of the aforementioned steps. If the student does not complete the work, he will make a contractual addendum and continue to pay the course fees;
The student must complete an additional workload by participating in academic events and lifelong education and extension courses to form the academic-scientific curriculum.
RESPONSIBLE PERSONS
Dra. Marcela Tarciana Cunha Silva Martins
Dean of Academic Relations at VCCU
Dra. Vivianne de Souza
Head professor at the School of Arts, Theology, and Ministry
MODALITY: 100% Online
REASONS TO COMPLETE MY ONLINE COURSE AT VCCU
- You can watch classes from anywhere in the world (online – live).
- We have interactive classes through the VLE platform, taught by quality professors.
- You are able to interact online with fellow students and professors inside and outside the virtual classroom.
- You can access VCCU virtual resources from any device.
- We have accredited degree programs.
- You can get the same experience as students from all over the world.
COURSEWORK PLAN
STAGE 01:
CURRICULAR COMPONENTS
1st Semester
Workload: 300 hours
Introduction to Marketing and Strategic Communication – 60h – 4Credits
Fundamentals of Business Administration and Management – 60h – 4Credits
Christian Ethics and Society – 60h – 4Credits
Consumer Psychology and Consumer Behavior – 60h – 4Credits
Scientific Research Methodology – 60h – 4Credits
2nd Semester
Workload: 300 hours
Strategic Planning and Market Intelligence – 60h – 4Credits
Brand Management and Christian Identity – 60h – 4Credits
Entrepreneurship and Social Innovation – 60h – 4Credits
Introduction to Business Accounting and Finance – 60h – 4Credits
Statistics Applied to Marketing – 60h – 4Credits
3rd Semester
Workload: 300 hours
Fundamentals of Digital Marketing and E-commerce Customer Relationship Management (CRM) – 60h – 4Credits
Design Thinking and Creativity in Marketing – 60h – 4Credits
Brand Management and Market Positioning – 60h – 4Credits
Project Management and Christian Startups – 60h – 4Credits
4th Semester
Workload: 300 hours
People Management and Organizational Culture – 60h – 4Credits
Professional Practice – 60h – 4Credits
Ethics and Professional Responsibility – 60h – 4Credits
Marketing and Ecclesiastical Management – 60h – 4Credits
Church, Society and Third Sector – 60h – 4Credits
5th Semester
Workload: 300 hours
Customer Experience and Customer Loyalty – 60h – 4Credits
Business Ethics and Compliance – 60h – 4Credits
Digital Evangelism and Marketing for Churches – 60h – 4Credits
Financial Management and Marketing Budget – 60h – 4Credits
Neuroscience and Persuasion in Marketing – 60h – 4Credits
Sales Management and Ethical Negotiation – 60h – 4Credits
6th Semester
Workload: 300 hours
Creative Economy and Impact Business Models – 60h – 4Credits
Corporate Communication and Press Relations – 60h – 4Credits
Christian Business Expansion and Internationalization – 60h – 4Credits
Corporate Governance and Sustainability – 60h – 4Credits
Social Campaign Planning – 60h – 4Credits
7th Semester
Workload: 300 hours
Artificial Intelligence and Big Data in Marketing – 60h – 4Credits
Crisis Management and Organizational Reputation – 60h – 4Credits
Branding and Personal Branding Strategies – 60h – 4Credits
Content Marketing and Christian Storytelling – 60h – 4Credits
Mission and Market: Integrating Faith and Profession – 60h – 4Credits
8th Semester
Workload: 60 hours
Mentoring and Market Preparation – 60h – 4Credits
Total: 2160h – 144 Credits
STAGE 02:
ORIENTATION STAGE
Supervised Internship – 390h – 26 Credits
Final Paper – 195h – 13 Credits
Total: 585h – 39 Credits